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Look Out for Bogus Search Engine Optimization in New Jersey

It’s true that you’ll often hear us singing the praises of many SEO companies in NJ. We are one of the best, but we also understand that we’re not the only game in town. You can browse some of our older posts to see why you would benefit from our personalized services over others, but that’s not what this post is about. This post is about bogus search engine optimization in New Jersey. Sadly, you can find black hatters here as easily as you can find them anywhere.

In a recent SMX West talk, Google’s Matt Cutts and Bing’s Duane Forrester teamed up to share some of the most commonly spotted SEO fails. Use these as a guideline for things to avoid when you’re interviewing for search engine optimization in New Jersey or anywhere else.

  1. Overabundance of Doorway Pages – If your site sells widgets, it’s okay to have more than one page about widgets. You might have a black widgets page and a pink widgets page. Just be sure that your SEO isn’t targeting the same exact keyword phrase on too many pages. This could get you into hot water with the search engines.
  2. Keyword Stuffing – It’s hard to believe that in this day and age, you’ll still find people stuffing text with keywords. But sadly, it’s all too common. If your SEO is keyword stuffing, consider it a giant red flag that he’s using other black hat techniques.
  3. Poor Quality Content – If your business is in the Garden State, you probably want to target English speaking users. These are users who will immediately know if you’re using poor grammar or writing in gibberish. Don’t do it. On the other hand, if your site is targeting users in Beijing, your Chinese skills should be impeccable. Search engine optimization in New Jersey is not the same as it is everywhere.
  4. Auto-Generated Content – You might find it easy to use an auto-generation program to fill your site with content, but the downside is that the content is usually irrelevant to your site. See #3 above about gibberish to understand how this could be harmful. If you’re not controlling the content on your own website, why do you even own it? Sure, it’s okay to hire someone else to write content for you, but you should have some quality control measures in place.

There’s one more thing that can negatively affect your search engine rankings, but unfortunately, you don’t have much control. If someone hacks into your site and installs malware, this could be a serious problem. It’s even more serious because once it happens once, it’s much more likely to happen again. Be sure your software is always up-to-date to avoid issues like this. And to avoid bogus techniques, hire someone reputable and trustworthy to handle your search engine optimization in New Jersey. When you realize how many headaches you’ll avoid, you’ll be glad you made the right choice. Want to learn more? Give us a call or send an email.